Dappy- No Regrets music analysis

This Music Video breaks the normal codes and conventions of  a R&B video. I would say this video is inbetween a Pop and R&B genre.
The opening scene is a shot of 'Dappy' (the singer) standing on top of a building, this sets the scene for the video. At the beging there is alot of shots fading over one another, i think this is to show the past, since the song is called 'No Regrets' this could mean he regrets things that have happend in the past, this also shows a connection between lyrics and visuals. The atmosphere also has connection to the lyrics, the atmosphere is calm and just shows daily situations, the transitons are slow and gentle which represents the calm nature of the song. Most of the video is based arround the singing 'dappy' and there is alot of close up shots of the singer, a example of this is shown below:

This is a common code and convention of a R&B video.

There are often intertextual references the lyrics 'Cos I’m famous.. Call me Gallagher.. ‘Cos I’m so shameless' relate to the tv episode shamless. He also says 'back to to future, Marty Mcfly' which relates to the film 'Back to the Future'. The name Michael Caine is also mentioned. This shows there is alot of intertextual analysis in this song. I beleive this helps the audience relate to the lyrics of the song and the message that is trying to be put across.

The is also alot of violence, arguing and fights, this could be showing you what his past was like. The fighting scene is in slow motion, i think his is so it fits in with the mood of the music.