Target Markets

A target market is a specific group of people the music is aimed at. The production company can aim it at certain groups by the different types of advertising and marketing they do, e.g. teenagers are more likely to be targeted by advertising that is online. Looking at similar artists such as eminem it is clear that his target audience is that of a younger age range, roughly 16-30. This means we will target our music video and music by Mixy to the same age range. This is the ideal age for our genre of music.