Top Record Lables

The definition of a record label is: a brand and a trademark associated with the marketing of music recordings and music videos.

Major labels 1988–1998 (Big Six)

1. Warner Music Group
2. EMI
3. Sony Music
4. BMG Music
5. Universal Music Group
6. Polygram

Major labels 1998–2004 (Big Five)

1. Warner Music Group
2. EMI
3. Sony Music
4. BMG Music
5. Universal Music Group

Major labels 2004–2008 (Big Four)

1. Warner Music Group
2. EMI
3. Sony BMG
4. Universal Music Group

Major labels since 2009 (Big Four)

1. Sony Music Entertainment
2. EMI Group
3. Warner Music Group
4. Universal Music Group

Webpage Analysis

Website Analysis

This is what Jason Derulo's webpage looks like once you have entred it. Once again the main viewpoint is a picture of him and his name 'Jason Derulo' in big lettering with a colourful font, this acts as the wall paper for the site. The same theme is followed throughout the site. It is easy to navigate arround and the options you can click on are well labled and easy to see e.g. Home, News, Music, Videos ect. On this page there is the opportunity to sign up to the mailing list, a section for news on his music videos and tours ect. His latest music video is shown on this page along with reference to Jason Derulo's Facebook page, myspace and twitter accounts, this is to encourage fans to follow him and keep up to date with him throughout their lifes. The site would be aimed at young adults becasue that is the age group which most commonly listens to this type of urban music.

 The wesite is designed in order to attract that age group. The funky fonts and colours are used for that reason.

Dappy- No Regrets music analysis

This Music Video breaks the normal codes and conventions of  a R&B video. I would say this video is inbetween a Pop and R&B genre.
The opening scene is a shot of 'Dappy' (the singer) standing on top of a building, this sets the scene for the video. At the beging there is alot of shots fading over one another, i think this is to show the past, since the song is called 'No Regrets' this could mean he regrets things that have happend in the past, this also shows a connection between lyrics and visuals. The atmosphere also has connection to the lyrics, the atmosphere is calm and just shows daily situations, the transitons are slow and gentle which represents the calm nature of the song. Most of the video is based arround the singing 'dappy' and there is alot of close up shots of the singer, a example of this is shown below:

This is a common code and convention of a R&B video.

There are often intertextual references the lyrics 'Cos I’m famous.. Call me Gallagher.. ‘Cos I’m so shameless' relate to the tv episode shamless. He also says 'back to to future, Marty Mcfly' which relates to the film 'Back to the Future'. The name Michael Caine is also mentioned. This shows there is alot of intertextual analysis in this song. I beleive this helps the audience relate to the lyrics of the song and the message that is trying to be put across.

The is also alot of violence, arguing and fights, this could be showing you what his past was like. The fighting scene is in slow motion, i think his is so it fits in with the mood of the music.

Goodwins Theory

Andrew Goodwin's 6 features of music videos;
In his book 'Dancing in the Distraction Factory' Andrew Goodwin points out characteristics and features that can be found in music videos.

1. Music videos demonstrate genre characteristics.(e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop)

2. There is a relationship between lyrics and visuals.The lyrics are represented with images. (either illustrative, amplifying, contradicting).

3. There is a relationship between music and visuals.The tone and atmosphere of the visual reflects that of the music. (either illustrative, amplifying, contradicting).

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. (a visual style).

5. There is frequently reference to notion of looking.(screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.

6. There are often intertextual references.(to films, TV programmes, other music videos, etc).

What is a digi pak

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Music Video Ideas- Mixy

Mixy is an artist that we are considering for the final video, he writes his own lyrics. most of them are about stories and have a meaning behind them unlike the mass produced music of the current age; that consist of sex, drugs and violence. One reason that we would like to use his music is to help break the stereotype that is a associated with rap music, it isn't about sex, drinking and drugs; it is poetry that flows and has a meaning. another reason is that his music inspires, every lyric is purposeful, and just like a poem it has a meaning . 


4 a.m.
he has wrote a song called "4 a.m." this is a slow song, and i interpret it to be about falling in love and the getting separated by distance. however, this is based on the chorus ("you promise me, you wait for me, as i will be saving all the love for you, and i will be home soon") and like poetry there can be hidden meanings and metaphors. although listening to the lyrics you can tell that he is passionately in love with this person, describing everything in great details. then comes the distance "when its four am where i am, its eleven am where you are. i know its too far and too hard, but sweetheart i try to keep a true heart." he begins to have doubts about the strength of their relationship. it ends on a cliff-hanger not letting you know if they meet again, and have a "happily ever after", allowing the audience add their own ending. this will involve the audience and let them sympathise with the artist.
i would like to create a video to this using videos that follow the lyrics for example: when they are laying in bed, have some shots of him kissing her and her eyes opening slowly. then whilst the chorus is playing after the separate have him doing everyday tasks, and then flashing back to him and her doing the same thing: getting a coffee and someone spills it on him, then a flash back to when that happened and she helped clean it up. then there can be him rapping at a location (possibly a balcony) and her living life somewhere else (walking down a high street). this would have slow edits possibly fades, to go with the slow melody.

Pretty Spanish Girl
this song is about holiday romance, with a twist. meeting a girl in a club, dancing and then making out; then she leaves him to go to the bathroom, however he then finds out that she has taken his wallet and left the club. this song is very catchy and has a fast but mellow spanish backing track. if we were to create a music video for this song it would flow with the lyrics, using lots of different camera angles and fast cuts and panning, this would to show the initial passion and nerves that are building up. however, when he finds out about the betrayal the edits slow and lessen; showing how he now realises he intentions.

My Love
my love is a song that initially I thought to be about relationships and break-ups however, at the beginning of the song Mixy says "see if you catch the twist on this, you might need to listen to it again when you are finished" so this makes me think that there is a hidden meaning in the lyrics. he uses many metaphors in the lyrics... TO BE CONTINUED